TEMPLATE PAGES
Utility and System Pages:
404 page — shown when a link is broken; customize it with a friendly message, link back to home, contact info, and social links; connect it under System Pages so Squarespace knows to use it
Links page — your own built-in "link in bio" replacing Linktree; just buttons linking to your pages/socials; hide header/footer to make it look like a standalone app; create separate versions per platform (e.g. /links-instagram) to track which social channels drive traffic in analytics
Thank you page — redirect here after a purchase; simple message with optional animation; link it in your store/cart settings
Coming soon page — standalone page with no header/footer; use as your only nav page while building the site; alternatively use the System Pages lock screen for a password-protected version
FAQ page — great for SEO; use it for return policies, materials, commissions, wholesale info, etc.; built with an accordion block for easy updating
Checkout page — covered in the e-commerce section
⚠️ Hide utility pages from SEO — thank you, links, and similar pages should be hidden from search engines so they don't compete with your important content pages; more pages Google has to sort through = lower chance your key pages get served up