Brief Summary of what is talked about in this video:

  • Left menu covers: Website, Products, Scheduling, Donations, Invoicing, Campaigns (email), Contacts, Analytics, and Finance

  • Campaigns = Squarespace's built-in email tool; decent for basic use but limited for advanced segmentation

  • Contacts = everyone who fills out a form or makes a purchase

  • Analytics tracks site traffic; can connect Google Analytics for more depth

  • Settings (Gear Icon) includes: domain setup, customer notifications, eCommerce selling tools, SEO/marketing, third-party integrations, permissions (adding collaborators), and billing

  • Permissions is where you add admins or contributors to your site

  • URL Mappings lets you create redirects for broken/changed links (this is advanced)

  • API Keys section is for advanced integrations (e.g. Google Analytics) (this is advanced)

  • Desktop/Mobile toggle: use it constantly to check how your site looks on both

  • Forward slash ( / ) is a quick search shortcut to find anything in the menus

  • Squarespace AI: I skip this and prefer the control of writing my own content for SEO control