GETTING STARTED
Think about how your site is structured.
Pages = Navigation — your site structure mirrors exactly what visitors see in the menu
Keep it simple — use clear, obvious labels; don't try to be clever or creative with nav titles
Limit the number of buttons — too many looks cluttered, performs poorly on mobile, and can create unwanted two-row nav bars
Use drop-downs to organize sub-pages (e.g. Galleries, About, FAQs) without overcrowding the top nav
Hidden pages — you can have pages on your site that aren't in the nav, accessible only via direct link
External links can also live in the nav (e.g. a button linking out to your Etsy shop)
Test your nav — pretend you've never seen the site before, or ask someone else to navigate it cold
⭐ Core advice: simple, clear, and straightforward wins every time.