TEMPLATE PAGES
Template Home page options and pointers:
Multiple homepage layouts included — scroll gallery, static image, and grid options to choose from
Scroll/strip gallery preserves image aspect ratios and is a personal favorite; custom CSS adds spacing between images that Squarespace omits by default
Gallery settings — edit images, add titles/descriptions, attach links, reorder by dragging, change gallery style, height, width, and background color
Text on the homepage matters for SEO — Google can't see your artwork, only your words; write honestly and descriptively about who you are and what you do; no keyword stuffing
H1 rule (again) — one per page, descriptive, tells Google what the page is about
Internal navigation buttons — a second way to guide visitors to key pages without relying solely on the top nav
Instagram feed — connect via settings to display a push feed on the homepage; add a hyperlink so visitors can click through
Featured shop items can be added to the homepage via summary blocks or product blocks — useful for e-commerce
Lightbox — grid galleries can open images into a larger view with scroll-through; not all gallery types support this
Downloadable images — some gallery types allow image downloads, which is helpful for art consultants and galleries who need images quickly; plugins available for more control
Product blocks let you feature individual products directly on the homepage with customizable design options
⭐ Core advice: don't skip the text — it's what search engines read, and it's how people find you